Make the next 12 months successful
If you’re in sales, you have got a lot of things going on. Following up on leads, calling prospects, managing customer experience. Depending on the size of your organization, you’re also setting meetings, creating proposals, and checking up on delivery. We all know it’s a lot. So what should sales leaders focus on?
Imagine you manage a group of sales executives. You’ve got all of the above ánd checking up on your people to make sure they’re on target. Meetings with the people ‘above’ you, meetings with the people ‘below’ you, and meetings with all other stakeholders.
Because you’re all so busy with the day to day operational side of the job, it’s easy to get stuck in that. You’ll keep on managing dissatisfiers, and you’re focus won’t be providing extra value or differentiating from your competitors.
Aside from the operational dealings, which have to happen, what should you focus on? It doesn’t matter if you’re an account manager, sales executive, or sales manager. We mention 5 resolutions that will enable any forward-thinking sales leader to hit target easier than before.
Have strategic conversations with your clients. Not just tactical conversations.
The world is changing daily. Technological innovations, new legislature, or key economic events. Mike Houghton says: “Understanding your customer’s mindset can help you have a strategic conversation about or guide the conversation towards one focused on business outcomes. In fact, it’s useful to think of yourself as a consultant rather than a salesperson. When you start to think of it [your conversations with the customer] that way, talking about type, brand, feeds and speeds will often be irrelevant.”
Spend time daily developing your skills and mindset.
If you’re not on top of your game, you will lose to one (or several) of your competitors. As a result, it is important that you spend time daily to develop yourself. For instance: Develop your skills. Develop your mindset. Develop your knowledge.
If you’re a manager, enable your sales people to develop themselves. Provide training, books, and courses.
Focus on what you do best, not what everybody else is doing.
At Vision Forward, we know what we do best. We enable people and companies to be highly successful. That means we’re narrowing our focus to ensure that our resources are well spent on providing that value to our people, our clients, and their clients.
Help your customer act, not just react. Think proactively.
Mike Houghton states: “Addressing your customer’s desired business outcomes – whether those include reducing costs, increasing efficiency, or improving safety – means that a 30,000-foot approach to their environment.” That’s your only job as a sales person or consultant. So make sure that you enable your clients to reach their goals faster.
Look to the future – not the past.
If your focus on the things that happened in the past, you won’t be able to step forward into the future. It sounds cliché, but that is because it’s true. When you do the things you’ve always done in the past, you will not get different results in the future. It’s that simple.
That does mean, however, stepping out of your subconscious patterns.
Look out for the innovations that might change your business, or the businesses of your clients, and anticipate. Where are the opportunities? Where do possible risks lie? If you’re providing value to your clients based on what you know and they don’t, you’re one up.
#success #sales #nerdsofhumandevelopment #salestraining #deveopment #subconscious
Click here for the Mike Houghton article on Forbes.