How much further into the future are you planning?
This is the time of year when we’re primed to look ahead. In recent weeks, you’ve probably laid out personal and professional goals, plans, and road maps for the next 12 months. And if you’re doing it on behalf of an entire company, you’re thinking even further into the future. Or at least you should be.
Even a year can feel like a lifetime away, especially when it’s hard to predict what will happen in the next quarter. But futurists, people who think and write about what’s to come, advise that CEOs need to be thinking years or even decades down the road.
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