The four-letter code for popularity

How did one man understand what so many different consumers wanted? In what manner did he use psychology to sell his ideas and designs? What can you do, to sell anything to anyone?

Raymond Loewy, the father of industrial design, had a theory. He was the all-star 20th-century designer of the Coca-Cola fountain and Lucky Strike pack. Furthermore, he designed the modern sports car, locomotive, Greyhound bus and tractor. Additionally, he designed the interior of the first NASA spaceship and the egg-shaped pencil sharpener. Ergo: What is popular, and when? And how you can sell anything to anyone?

Watch his TEDx talk here.

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